Why Speed Matters
Why Speed Matters – In simple terms, the faster your website’s load time is, the happier your visitors will be. In other words — when you optimize your web page’s load time, you can expect to see improvements in user experience (UX), conversion rates, and ultimately, sales revenue.
Why Speed Matters
You may be questioning whether or not simply shaving a few milliseconds off your website’s page load time has such a significant impact on customer experience and business growth.
But this blog post and the 12 why speed matters statistics below demonstrate how and why it is the case.
Why Speed Matters – What is Website Load Time?
Website load time — or web page load time — refers to how long it takes for a website, or web page, to load fully.
This measurement includes all content on the page, such as text, images, and videos. It’s how fast all content on a web page loads.
Page speed can depend on several factors — some examples include Page type, user behaviour, file sizes, website server/host, inefficient code, hotlinking, and too many plugins and widgets.
Additionally, it’s important to remember the importance of your website’s mobile loading speeds as well.
Page speed has been a ranking factor for many years, and with Google’s shift to mobile-first indexing, it is even more important to focus on your website’s mobile loading speeds.
Most mobile pages take much longer to load than their desktop counterparts, and mobile users expect pages to load much faster on their mobile devices.
If the page takes too long to load, users will immediately bounce, causing your site to lose out on many potential customers.
Why Speed Matters – Statistics
Let’s explore some website load time statistics to see how your page load time can affect your conversion rates.
1. The first five seconds of page-load time have the highest impact on conversion rates.
2. Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5).
3. The average mobile web page takes 15.3 seconds to load.
4. Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer.
5. Of all the people surveyed, half said they’d be willing to give up animation and video for faster load times.
6. As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases by 123%.
7. The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.
8. The highest eCommerce conversion rates occur on pages with load times between 0-2 seconds.
9. Website conversion rates drop by an average of 2.11% with each additional second of load time (between seconds 0-9).
10. The optimal average request count — the number of individual pieces of content needed to display the entire web page — is fewer than 50.
11. By compressing images and text, 25% of pages could save more than 250KB, and 10% can save more than 1MB (which contributes to page load times).
12. Today, even though most web traffic occurs on 4G instead of 3G, most mobile sites are still slow and bloated due to too many page elements.
If you’d like help with your website performance, get in touch.