Website Redesign
get fresh // get relevant // get seen
Website Redesign is all about taking old, tired looking and slow loading websites and bringing them in line with current best practices. The biggest benefactor of a website redesign is your visitors. Not only will they enjoy a great user experience, but they are also much more likely to become new customers.
Your Website is Like a Toaster...
When it gets old, it will burn your toast!
Websites that are out of date will generally find it near impossible to rank on Google rendering your site about as useful as burnt toast.
Furthermore, website redesign will have a positive impact on your ranking in Google and other search engines.
It’s all quite simple. People searching online for a product or service that your business provides happens across your website. They like what you have to offer, and they enjoy the user experience your site offers. It is enough for them to feel comfortable trusting your brand. Contact is made, or better still, you gain a loyal customer. Your website redesign has done its job.
Elements To Consider
Responsive Design
Is your site mobile friendly? In other words, do visitors have to zoom or pinch the content to make it readable on their device?
Site Security
Google now expects your site to have SSL security. Are you displaying the green padlock in the browser address bar?
Google Ranking
Is your website ranking on Google as best it can? Is it ranking on page 1? Your brand needs to be visible to be effective.
Customer Satisfaction
Do visitors return to your website? Did they find value in their last visit and consider your website worth revisiting?
Call to Action
Are visitors staying on your website, or do they leave without making contact? If a visitor cannot find what they are looking for, they will give up.
Brand Reflection
Your website is a business tool and an essential aspect of brand awareness. Making sure your website reflects your brand is crucial.
Where to From Here?
Undertaking a website redesign project just for the sake of it is costly and quite frankly, a waste of time. Comparing your current website’s performance against what you a trying to achieve is the first logical step. BUT, we have come across many cases when a website is so out of date that metrics such as Google Analytics have never been implemented – meaning you have little which to measure your website’s performance.
If you think I can help let me know!
Kevin Oliver Web Design is all about helping those with online ambitions. I am well aware that ideas are sometimes hard to share, but you can rest assured I will never share your ideas with anyone.