Website Performance is crucial to rank on Google, increasing traffic, improving conversions and ultimately, increasing revenue.
Website Performance – The Basics
The subject of website performance is essential for website visitors and for ranking on Google.
Often overlooked and considered unimportant, website performance is left to last on the to-do list.
But since Google considers the matter seriously enough to use it as a metric in determining how to rank a page, perhaps you should consider how to leverage better site performance.
More importantly, website performance should be the primary consideration at the beginning of a design project.
Before one gets carried away improving every aspect of site performance, there are essential metrics that need understanding.
The essentials listed are not comprehensive because the list is enormous. But the items listed are a good base to start. Things will only get better from here.
The heavier the site page, the slower the load. For optimal performance, try to keep page size below 3 Megabytes.
The more HTTP requests your website makes, the slower it becomes. Combining files can help reduce the number of requests.
Best-in-class webpages should become interactive within 5.3 seconds. Any slower and visitors will abandon your site.
Browser caching speeds up your website by storing frequently used content in local memory.
Minimal Page Redirects
Multiple redirects can make your site load slower. Aim for no more than one redirect.
Images can take a long time to load. Use responsive images or SVGs to optimize your images for different screen sizes.
Semantic HTML is markup that adds context and explains to all browsers how the page element should be displayed.
Website Performance – Contact
If you think I can help you with your project, let me know, I’m pretty handy on the subject.