Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of improving a website’s ranking in the organic listings of the major search engines for a set of keywords. By improving the ranking of a website, you attract more traffic which should ultimately lead to more inquiries and sales. The list of Search Engine Optimisation aspects is massive, but here are the absolute basics.
Technical SEO in More Detail
Technical SEO is, well Technical, but vital for organic search results. It can be tricky, particularly when Google keeps changing their search algorithm.
Another vital aspect of Search Engine Optimisation is Keywords. Various keyword types in crucial areas of a given page help Google understand what your site is offering.
Off-Site SEO means building your Domain Authority (DA) The DA of your site is a big part of how Google ranks a given page. The more quality backlinks, the higher your Domain Authority and is yet another major factor in Search Engine Optimisation.
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