Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of improving a website’s ranking in the organic listings of the major search engines for a set of keywords. By improving the ranking of a website you attract more traffic which should ultimately lead to more inquiries and sales. The list of Search Engine Optimisation aspects is massive, but here are the absolute basics.
Technical SEO in More Detail
Technical SEO is, well Technical but vital for organic search results. It can be tricky, especially when Google keeps changing their search algorithm.
Another vital aspect of Search Engine Optimisation are Keywords. Various keyword types are used in key areas of a given page. This helps influence where on Google you might rank.
On-Site Search Engine Optimisation can be hard work. Understanding intimately the vision, direction and products or services of a business is key to success. This understanding is what allows one to create and implement the various SEO tactics effectively.
Off-Site SEO means building your Domain Authority – or simply DA, is a big part of how Google ranks a given page. The more quality backlinks the higher your Domain Authority. This is yet another major factor in Search Engine Optimisation.
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