Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of improving a website’s ranking in the organic listings of the major search engines for a set of keywords.
What is SEO?
Search Engine Optimisation (SEO) is often about making minor modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements. Still, when combined with other optimizations, they can have a noticeable impact on your site’s user experience and performance in organic search results.
General Aspects of SEO
By improving the ranking of a website you attract more traffic which should ultimately lead to more inquiries and sales. The list of Search Engine Optimisation aspects is massive, but here are the basic aspects.
Technical Search Engine Optimisation is about making sure that your website fulfils the major Search Engines requirements.
Keyword Research is about finding all keywords and keyphrases relevant to your potential customer’s search habits.
On Site SEO
Page Titles, Meta Description, Headings, Keyword Density, Outbound Links, Internal Links…the list is enormous.
Your content is the reason searchers find your website. If you haven’t well-written content, you are going to miss out.
Local businesses need to be found locally – not necessarily worldwide, and requires a different SEO approach.
Analytics is how you measure the results of all the Search Engine Optimisation work that has been put in.
Technical SEO in More Detail
Technical SEO is a Technical subject, but it is so vital for organic search results. It can be significantly tricky when Google keeps changing their rules. Here are more essential elements to consider.
A sitemap allows the visitor to see a snapshot of your entire site content. Google expects to see an XML version too.
When your site is fully optimised and ready to go live, I will let Google know so they can index your site.
Meta Descriptions tell people what your page is about in search results. Without them, no one knows what the page is about – not even Google.
Descriptive Link Text
Descriptive link text helps visitors know what they’ll see if they click the link. “Click here” doesn’t cut it. Google will penalise you.
If interactive elements like buttons and links are too small or too close together, usability becomes an issue – and yes, Google will penalise you for it.
Keeping the code lean and images optimized helps make your website fast loading – a key metric for Google.
Another vital aspect of Search Engine Optimisation is researching and implementing Keywords and key phrases in meaningful ways. Keyword combinations placed in strategic areas of a given page help influence where on Google you might rank. Here are 9 most common:
Short-tail keywords contain three words or less (and sometimes they are called the head keyword).
Long-tail keywords consist of more than 3 words. They are also usually much more specific than short-tail keywords.
When you think about fresh keywords, you are thinking about something recently hyped in the media.
Evergreen keywords are those that are relevant all the time. Search volumes might fluctuate now and then, but they won’t be extreme.
Searchers searching for a product defining keyword are looking for something specific. You will either have what they want or not.
Are your searches mostly male or female? How old are they? Where are they from? What is their job?
You can target a specific neighbourhood, city, state, or even country using geo-targeting keywords.
Latent Semantic Indexing keywords are thematic keywords that are closely related to your main keyword.
Users want general information on specific items or topics such as; benefits of, ways to, guide on…
On-Site Search Engine Optimisation can be hard work. Understanding the vision, direction and products or services of a business is key to success. This understanding is what allows one to create and implement the various SEO tactics ↗ effectively.
Without a relevant Page Title, Google has no way of understanding what the page is about; therefore, Google has no way of ranking it.
A well crafted Meta Description naturally increases your page’s click-through rate as the searcher understands better your page subject.
Your page’s URL (address) needs to be easy to remember and equally easy for Google to understand the page’s content.
The correct saturation of your keywords is essential in Google’s eyes. Likewise, your chosen keywords must represent clearly throughout the copy.
Optimize for CTR
The CTR, or Click-through Rate, is a measurement of your visitors travels within your site. Good design encourages the user to dig deeper on your site.
Your site should strive for the user’s experience since you are trying to attract their business. The user detects quickly poor user experience – as does Google.
If you think I can help you with your Web Design project, let me know!