Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of improving a website’s ranking in the organic listings of the major search engines for a set of keywords. By improving the ranking of a website, you attract more traffic which should ultimately lead to more inquiries and sales. The list of Search Engine Optimisation aspects is massive, but here are the absolute basics.

Technical SEO

echnical Search Engine Optimisation is about making sure that your website fulfils the requirements of the major Search Engines.

Keyword Research

Keyword Research is about finding all keywords and key phrases that are relevant to what your website is offering.

On Site SEO

Page Titles, Meta Description, Headings, Keyword Density, Outbound Links, Internal Links...the list is enormous!


Your content is the reason searchers find your website. If you haven't well-written content, you are going to miss out.

Local SEO

Local businesses need to be found locally - not necessarily worldwide and requires a different SEO approach.


Analytics is how you measure the results of the implemented Search Engine Optimisation.

Technical SEO in More Detail

Technical SEO is, well Technical, but vital for organic search results. It can be tricky, particularly when Google keeps changing their search algorithm.

Site Map

A sitemap allows site visitors to see a snapshot of your entire site content. Google expects to see an XML version.


When your site is fully optimised and ready to go live, I will let Google know so they can index your site.


CMS stands for Content Management System, and I use WordPress exclusively. WordPress keeps your website future proof.


Keeping the code lean and images optimised helps make your website fast loading - a key metric for Google.


If your site isn't mobile-friendly, Google will penalise you in the SERPs (Search Engine Results Pages)


Another vital aspect of Search Engine Optimisation is Keywords. Various keyword types in crucial areas of a given page help Google understand what your site is offering.

Target Keywords

Target keywords are keywords you have researched as appropriate for a given page and are scattered evenly through the content.

Short Tail Keywords

Short Tail Keywords keywords are general search queries consisting of one or two words.

Long Tail Keywords

Long Tail keywords is a four or more word phrase. Searchers are increasingly searching in sentences.

On-Site SEO

On-Site Search Engine Optimisation can be hard work. Understanding the vision, direction and products or services of a particular business is the key to success. This understanding is what allows one to create and implement the various SEO tactics effectively.

Page Titles

Without a relevant Page Title, Google has no way of understanding what the subject of the page is. Google then has no way of ranking that page.

Meta Descriptions

A well crafted Meta Description naturally increases the click-through rate of your page as the searcher understands clearly the subject of your page.

Descriptive URL's

The URL (address) of your page needs to be easy to remember and equally easy for Google to understand, yet descriptive enough to capture the page intent.

Keyword Placement

The correct saturation and distribution of keywords are essential in Google's eyes. Over or undersaturation is problematic.

User Experience

The user's experience is what your site should strive to achieve. Google can easily detect poor user experience - as can the user.

Off-Site SEO

Off-Site SEO means building your Domain Authority (DA) The DA of your site is a big part of how Google ranks a given page. The more quality backlinks, the higher your Domain Authority and is yet another major factor in Search Engine Optimisation.

Infographic Design

Infographics are a proven method for building your Domain Authority since well-designed Infographics are shareable across multiple platforms.

Infographic Promotion

There are numerous places to promote Infographics, including the Social Media behemoths not to mention other website linking back to them.

Email Outreach

I reach out to other websites with a high Domain Authority and ask if they will post your infographic with a link back to your site.

Learn More with Related Articles

What is search engine optimisation? In a nutshell, it is the process of improving your site to increase its visibility for relevant searches. Read More »

Off-Page SEO (also called Off-Site SEO) means promoting your website to better improve your rankings on Google and other Search Engines. Read More »

This article will help you navigate each of the very many aspects in mastering your on-page SEO needs. Read More »

If you think I can help let me know!

Kevin Oliver Web Design is all about helping those with online ambitions. I am well aware that ideas are sometimes hard to share, but you can rest assured I will never share your ideas with anyone.


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