Have you ever looked up your favorite restaurant to look at the latest menu, only to find that it’s almost impossible to read?
It is astounding that a restaurant will spend hundreds of thousands of dollars on building, fitting out, paying highly trained staff, purchasing only the finest ingredients and then, letting potential clients down with a poor website experience.
What most business owners seem to think is that a website is simply a service, an ad-on, a thing they should have.
The reality is though, in these current times, a website is an incredibly important business tool. In fact, it is probably the most important advertisement for a brand.
As you can see, the menu is all but impossible to read. Although you can zoom using standard finger gestures, but, is this acceptable to the user?